The client, EARTH Hop (Environmental Action Response Team Hip Hop), presented a challenge to create a logo for their company and various deliverables. The deliverables consisted of a poster, step and repeat, business card, album cover/CD, and a responsive website.
Because the company is about educating the youth about climate change and music, I was inspired by combining nature with hip hop. For the logo, I chose to separate Earth and Hop into two different typefaces. For Earth, I kept it simple and created a sophisticate, nature, and earthy look. As for Hop, I wanted to integrate more of the hip hop aspect of the company and create a graffiti styled typeface.